How can HR leaders stamp out proximity bias?

Research across the world has revealed that employees working remotely are less likely to be promoted or receive raises.

This phenomenon is known as proximity bias, where leadership in organisations tend to favour employees who are physically closer to them.

It is among the top challenges faced by HR professionals in organisations that permit remote or hybrid work arrangements, according to a new white paper from Frontier Software.

"Employees in the office might be perceived as more dedicated and have better access to networking and advancement opportunities, while remote workers may be overlooked or undervalued," the paper read.

To mitigate this issue, it recommended the following steps for HR leaders:

• Standardise and automate performance processes to remove subjectivity
• Implement mentorship programmes that pair remote and in-office employees
• Hold regular virtual meetings with leadership, ensuring equal participation and visibility

The paper cited the initiatives from major Australian firms such as Atlassian and Telstra.

"Fostering connections across locations is a focus for organisations like Atlassian, who offer a 'buddy programme' connecting new remote hires with experienced employees, regardless of location," the report read.

In Telstra's case, the paper said the organisation takes advantage of video conferencing technology to hold regular townhall meetings "where all employees… have the opportunity to ask questions and engage with leader."

"Hybrid work model has become the new normal for many organisations, but it is not without its challenges," the paper read.

"HR professionals navigating this uncharted territory must contend with concerns about equity, productivity, and employee wellbeing."

Frontier Software's whitepaper outlined more challenges faced by HR leaders and how they can be addressed. Read all about them here.