Fun Friday: McDonald’s Twitter thread is a lesson in empathy

The low-key rant went viral with more than 135,000 likes

BY Rachel Ranosa 06 Nov 2020

We hear you - person who runs the McDonald’s Twitter account.

Life in a pandemic can get crazy sometimes that no one ever stops to reflect on what really matters most: the people around us.

McDonald’s began a bit of light-hearted banter on Twitter when the person behind the fast-food giant’s Twitter profile posted about the drudgery of everyday work.

“It’s always, ‘When is the McRib coming back?’ and never, ‘How are you doing, person who runs the McDonald’s account?”

it’s always “when is the McRib coming back” and never “how are you doing person who runs the McDonald’s account”
— McDonald's (@McDonalds) October 23, 2020

It was an honest – if not hilarious – take on how busy life has been for retailers like McDonald’s and their employees (not the least of which, customer service teams handling queries on social media) who are also counted among essential workers of the food service industry.

felt that. sending all the ❤️ 🍟 🍔
— Instagram (@instagram) October 23, 2020

We feel you, buddy. 🍔
Your friend,
The Person Who Runs the Walgreens Account
— Walgreens (@Walgreens) October 23, 2020

The low-key rant went viral with more than 135,000 likes. What followed was an even funnier thread in which other famous brands paused from their brand promotions to give the McDonald’s “person” a shoutout and some TLC.

keep ur head high person running the IBM account
— McDonald's (@McDonalds) October 24, 2020

Dear person who runs the McDonald’s account,

How are you doing?

All my best,
Person who runs the Microsoft account https://t.co/jn0isqKAwD
— Microsoft (@Microsoft) October 23, 2020

McDonald’s returned the love with some heartfelt replies. The exchange later became a conversation between friends.

i’m very good. hbu? btw I forgot my computer password can u help
— McDonald's (@McDonalds) October 23, 2020

Not too bad! And of course, no prob. It's McR!b#1
— Microsoft (@Microsoft) October 23, 2020

… friends who know the ups and downs of being in the Twitterverse 24/7, that is.

i'll bring McNuggets
— McDonald's (@McDonalds) October 23, 2020

Honestly, same. No, idk when dark mode is coming out. 😭 Also, I'm fine thanks.
— Facebook App (@facebookapp) October 23, 2020

I’ve never felt more seen. Like, I don’t know when House of the Dragon is premiering.

Unrelated: When is the McRib coming back?
— HBO (@HBO) October 23, 2020

Our DMs are full of “you sent me utensils for 4 but I ordered for one” but never “how was your day Grubhub?” and you know what, it hurts.
— Grubhub (@Grubhub) October 23, 2020

But even with all the humour behind these tweets, Pizza Hut seems to have brought home the point of the conversation: a wellness check for everybody who’s been feeling isolated and exhausted.