New survey shows only a third believe their employer can consistently deliver
Only a third of employees believe their organisations consistently deliver on employee value proposition (EVP) promises amid communication challenges, according to a new report.
The Gartner report, which polled more than 1,000 employees, found that only 33% say their employers consistently deliver on EVP promises.
Keyia Burton, Senior Principal, Advisory in the Gartner HR practice, said their findings indicate that employees are not seeing the upgrades despite massive resources poured into EVP by organisations.
"Communication is the biggest barrier for HR leaders when it comes to EVPs," Burton said in a statement.
HR leaders are aware of this communication barrier, with 75% of them admitting that they're not doing a good job of internally communicating their EVP.
Addressing EVP barriers
To address the issue, Gartner suggested communicating the EVP at the "most relevant moments in an employee's experience."
A variety of channels exist for HR leaders to communicate EVP, including job descriptions, career websites, job interviews, onboarding, team meetings, the company intranet, employee working groups, among others.
"It is imperative that HR leaders are thoughtful about which channels they are using and when," Burton said. "EVP communication should occur at all stages of the employee lifecycle, starting from the interview process all the way through the alumni experience."
HR leaders are also urged to show that they are responsive amid doubts in the workforce that their concerns are taken seriously.
"HR must show that they are responsive and intend to act on any hiccups or missteps that happen throughout the employee experience," Burton said.
Meanwhile, employees are also turning to their managers to communicate their organisation's EVP, but Gartner noted that this group of workers might already be overburdened and do not have the capacity to communicate EVP to their direct reports.
"A great way to ease the burden for managers is to encourage them to signal EVP during their existing touchpoints with employees. This could be during a team meeting, a mentoring session, or during development conversations," Burton said.
