Whitepaper tackles strategic ways to keep employees informed of true value of benefits package
Canadian organizations invest millions in benefits for their employees, yet employees often seem to take their benefits for granted, not realizing the scale of their employer’s investment, according to Aon.
“While benefits are important to employees, and competitive benefit programs aid in attracting and retaining talent, many employers find their benefit investment doesn’t generate a commensurate return in employee engagement,” the company says in the whitepaper titled Maximize Benefit Offerings by Strengthening Communication.
And improving communication is a priority for employers, according to an Aon survey.
“Employees tend to engage with their benefits infrequently or only when in need, which doesn’t match the time and resources that employers are investing in making them competitive and valuable to the employee,” says Aon.
“In particular, many employers have recently devoted significant resources to making their plans work better for a diverse workforce. They are increasing personalization and choice, and tailoring plans to support employees’ physical, mental and financial wellness. Communicating these new features to employees more effectively can vastly improve engagement.”
The whitepaper discusses:
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