How to maximize employee engagement without spending more on benefits

'Organizations need to revisit their communication strategies to enhance employee education and increase use of benefits'

BY Jim Wilson 06 Mar. 2024

Employers already spend millions for employee benefits. Ensuring employees understand the true value should not be that costly.

In "Maximizing employee engagement without spending more on benefits", Aon details how employers can get more value from all the money they spend on employee benefits.

“While competitive benefit programs are integral to attracting and retaining top talent, many employers find their benefits investment does not generate a proportionate return in employee engagement,” it said.

Download the report – available here for free – to know how to position workers’ benefits to employees and in turn maximize ROI.

A previous report noted that employers should review their strategies in communicating benefits following new data that suggests employees want a better understanding of them.

"Organizations likely need to revisit their communication strategies to enhance employee education and increase use of benefits, to drive desired outcomes and results," said Ruth Hunt, a principal in Gallagher's Communications practice, in a statement.

In the "Maximizing employee engagement without spending more on benefits " whitepaper, Aon provides employers with insights on:

Strategic ways to keep employees informed on the true value of their benefits package.
How to effectively communicate benefits to employees and present them in a way that is in immediate reach when they need it.
How content can be organized so that employees can easily locate what’s relevant to them and their situation.
Understanding the needs of a diverse workforce so that you can personalize information to better resonate with different demographics.

Don’t miss this essential white paper – complete the form and secure your free copy now right here.