The much anticipated rebrand also included an inspirational new tagline
Ultimate Software and Kronos Incorporated have announced their much-anticipated new company name and brand.
The combined company’s new name will become UKG (Ultimate Kronos Group) - with a new tagline: “Our purpose is people.”
“Our new brand, UKG, truly unites Ultimate Software and Kronos, both as a business and as people,” said Aron Ain, CEO of the joint company.
“Our new brand is rooted in our combined passion and history of focusing on people at work. We believe the UKG brand represents our continued commitment to our employees, customers, and their employees—while at the same time giving us a modern new identity for our future together as one organization. Separately, Ultimate and Kronos have proven that remarkable cultures led by inspired people drive success, and now we are together as UKG, one company with people at our core.”
UKG will connect employees to their work and their colleagues, develop strong leaders and teams, provide insights that promote better business outcomes, and help organizations develop people-centered HR programs and effective operations—demonstrating that, when companies focus on caring for their people, they will see more engaged employees that yield positive long-term results.
“We believe when people feel valued, they’re empowered to tap into their unique talents for the good of themselves, their company, and their communities. Our love for all things HR and workforce management is matched only by our people-centered culture,” said Ain.
“Every day, our people do what they do to improve the lives of the millions of people using our solutions. Our new brand represents the peoplecentric innovation, warmth, and partnership our customers will experience with UKG products and services. Since our purpose is people, feedback from our own employees, customers, and prospects was the biggest driver in the decisions we made about our new brand.”
