Is your team ready to spread some holiday cheer?
Is your team ready to spread some holiday cheer? Consider donating to charity or volunteering at a foundation – it just might land your company on everybody’s “nice” list this season.
According to a study by charity group The Upside Foundation, seven in 10 Canadians were more likely to buy from companies that supported charities than those without a clear corporate giving program.
A similar percentage (68%) said they would be more loyal to a company known to be generous. This was supported by the majority (81%) who believe all employers should give back.
Corporate social responsibility through charitable giving helps drive economic growth, the findings suggested.
“Canadians not only prefer to support businesses that give back; they are also willing to spend more at businesses that do so,” said Debbie Gamble, innovation chief at Interac, which co-commissioned the study with The Upside Foundation.
Among holiday shoppers, about half (46%) said they gauged a company’s charitable initiatives before purchasing an item. Some (48%) were even willing to shell out more money on products from companies that gave to charity.
“Companies have a responsibility to give back to the communities that have supported them,” said Tyler Handley, a member of The Upside Foundation. “Not only is it the right thing to do; it's also a relatively simple way to better align your brand with the values of your employees and customers.”
