Office address: 269-3045 Robie Street, Unit 5, Halifax, NS B3K 4P6
Website: www.p4g.ca
Year established: 2017
Company type: human resources services
Employees: 12+
Expertise: recruiting, employability training, eliminating barriers, headhunting, investing, community development, disruption, communications, executive search, information technology, facilitated workshops, extended team learning, keynotes and speaking engagements, online learning
Parent company: N/A
Key people: Bradley Daye (CEO), Matt Thomson (CEO), Lauren Sears (co-founder), Patrick Adeyemi (manager), Robynne Baxter (lead), Kaylee Hake (communicator), Julieta Beltran (placemaker), Adam Nagiar (developer)
Financing status: N/A
Placemaking 4G, based in Halifax, is a recruitment and DEI agency with over 12 employees specializing in human-centred and socially conscious recruiting for Atlantic Canada. They offer full-cycle recruitment, workshops, and diversity education to help organizations build inclusive, thoughtful teams. In 2023, they received more than 3,100 job applications from candidates worldwide.
Placemaking 4G was founded in 2017 by Bradley Daye, Matt Thomson, and Lauren Sears to create a more socially conscious recruitment industry in Atlantic Canada. Their goal was to improve lives and work environments by helping businesses attract and retain top talent. As Canada’s only recruitment firm registered as a Community Interest Company (CIC), they reinvest 60% of profits into local communities.
The company experienced significant growth over three years, but the team intentionally slowed their expansion to concentrate on strengthening their foundational business values. Since then, they have grown to 12 employees, expanding even during the global pandemic. Today, they provide human-centred recruitment solutions and learning modules that promote belonging and growth.
The company has a variety of recruitment and workplace development services. Key offerings include:
These offerings are designed to create inclusive environments where clients, employees, and candidates feel valued and empowered to contribute authentically. Businesses partner with Placemaking 4G because they trust in the effectiveness of values-based recruitment to build strong, thoughtful teams.
The firm aims to provide a culture of learning and openness, where staff embrace new ideas and approaches. Their stated values of courage, humility, trust, and community guide their work and accountability.
Employees are encouraged to reflect, grow, and navigate challenges with compassion and patience, supported by the following benefits:
Placemaking 4G is committed to creating equitable opportunities for individuals facing systemic barriers. Their DEIBA initiatives focus on fostering environments where everyone can thrive and define their own success. They aim to empower establishments by offering educational programs that promote inclusion and belonging, along with other initiatives such as:
The company reinvests 60% of its profits into community projects that support underrepresented groups, aiming to challenge wealth inequality. They seek to help grassroots initiatives succeed and empower communities to define their own success.
In 2023, Placemaking 4G launched a new funding process and increased their community investment, along with these efforts:
They collaborate with organizations to create MyJobMatch, a tool that connects individuals with disabilities to meaningful jobs. They also teamed up with another company to create EquitAbility, a program that helps employers hire and keep workers with disabilities. These initiatives promote accessible workplaces, helping employers feel more confident in discussing disability and providing accommodations.
Bradley Daye is the CEO and co-founder of the firm and the founder of MyJobMatch, a service for job seekers with disabilities. He previously served as a board member at United Way Halifax and worked as a financial service manager at BMO Financial Group. Daye holds a bachelor’s degree in sociology and anthropology from Mount Allison University.
Matt Thomson also serves as the company CEO and co-founder, and is an author, speaker, and social entrepreneur. His past roles include territory manager at BioHorizons, account executive at Purolator, and consultant at KONE Corporation. Thomson earned a double major in English and history from Mount Allison University and attended the ELP Program at the Wallace McCain Institute.
Placemaking 4G is supported by a diverse team of key people, each contributing their unique expertise to the company’s mission:
The firm’s recently launched “Foundations of Belonging” online course helps individuals develop leadership skills in equity, diversity, and inclusion. The program provides scalable training and measurable outcomes, enabling organizations across Nova Scotia build more inclusive workplaces. With its focus on practical learning, this initiative supports continued growth in fostering inclusive environments.
In September 2024, Placemaking 4G's CEOs led a Human-Centered Hiring Workshop, hosted by CPHR Nova Scotia, teaching inclusive hiring practices. The workshop provided tools to help employers attract diverse talent and create an equitable hiring process. They seek to reshape recruitment with socially conscious methods by continuing to promote diversity and belonging in workplaces.
