What approaches can HR leaders learn from marketers to handle the talent crunch
HR leaders can "borrow" several strategies employed by marketers to improve their talent acquisition and get ahead of competition, according to a new white paper.
Marketing teams are proficient in using every channel they can to spread the word and build brand awareness about their organisation.
Humanforce's white paper said HR leaders can learn from marketing about utilising the best communication channels to reach their target audience.
"Posting a static ad on a job board may no longer hit the mark for all candidates so it might be time to widen the net," the paper read.
"Creating user-generated short videos on apps like TikTok may be one way to connect with younger workers – Gen Z in particular. Take the time to know where your candidate pool sits and what channels they like to use."
Establishing brand awareness can also be done by creating interesting careers websites, LinkedIn company profiles, as well as search engine optimisation so certain key words rank highly for the business when people search for them.
Some "a day in the life" employee stories shared on social media can also build brand awareness and introduce the company to jobseekers and show them why they should work for the organisation, according to the paper.
Another strategy that HR leaders can learn from marketing is its establishment of processes to ensure there are always prospective customers flowing through the sales teams.
"The same principle can be applied to talent acquisition teams, who can build a strong pipeline of talent based on previous candidates, alumni, and referrals," the paper read.
This pipeline can also be segmented so tailored communications about the company can be sent to potential future employees, according to the paper.
"By taking a targeted approach, hiring teams can create content that speaks directly to their key talent segments," it read. "With targeted calls-to-action or simply more engaging, relevant content, talent teams can create more 'touchpoints' with prospective candidates."
Humanforce further outlined other strategies to help HR leaders beat the talent crunch and remain ahead of the competition in its white paper. Grab your free copy here.
