A cover letter can significantly boost a candidate's application, if it's done correctly
Many hiring managers still see cover letters as an important part of the hiring process. So, what makes a good cover letter?
Cover Letters
Cover letters give recruiters additional information about a candidate so they can develop a better understanding of them to determine if they are a good fit for the role. It can significantly boost a candidate’s application but if it’s poorly written it may have the opposite effect.
Read more on HRD NZ: Are cover letters still a thing?
The importance of cover letters
Depending on the position, some employers value cover letters more than resumes.
- Tells the candidates story and suitability for the role
A cover letter gives insight into who the candidate is as a person and how they conduct themselves professionally.
- Builds relationship with the employer
It is not enough to simply have the skills to do the job, a cover letter gives the employer an opportunity to see if you are the right fit for the company.
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- Exhibits passion and enthusiasm
A well-written cover letter helps employers see how much candidates want the job.
Are cover letters necessary
40% of employers claimed they are more likely to pay attention to a job application if it included a cover letter. Some employers say they wouldn’t read an application without a cover letter.
What employers should look for in a cover letter
- Provides a solution
Candidates that can offer a solution to a situation that a company may be facing can make a really good impression.
- Avoids jargon
Using simple english allows the employer to create a better connection.
- Includes testimonials
Testimonials show the candidate interacts and works well with other people.
- Does research
Look out for generic cover letters that are sent to multiple companies.
- Ends with a call to action
It’s okay to politely end the letter with a request to meet, watch out for the ones that say “I’ll call to schedule an interview.”