A cover letter can significantly boost a candidate's application, if it's done correctly
Many hiring managers still see cover letters as an important part of the hiring process. So, what makes a good cover letter?
Cover letters give recruiters additional information about a candidate so they can develop a better understanding of them to determine if they are a good fit for the role. It can significantly boost a candidate’s application but if it’s poorly written it may have the opposite effect.
Read more on HRD NZ: Are cover letters still a thing?
The importance of cover letters
Depending on the position, some employers value cover letters more than resumes.
A cover letter gives insight into who the candidate is as a person and how they conduct themselves professionally.
It is not enough to simply have the skills to do the job, a cover letter gives the employer an opportunity to see if you are the right fit for the company.
A well-written cover letter helps employers see how much candidates want the job.
40% of employers claimed they are more likely to pay attention to a job application if it included a cover letter. Some employers say they wouldn’t read an application without a cover letter.
What employers should look for in a cover letter
Candidates that can offer a solution to a situation that a company may be facing can make a really good impression.
Using simple english allows the employer to create a better connection.
Testimonials show the candidate interacts and works well with other people.
Look out for generic cover letters that are sent to multiple companies.
It’s okay to politely end the letter with a request to meet, watch out for the ones that say “I’ll call to schedule an interview.”
