Lloyd Connect: AI can be 'game changer' if used properly

'It's important to ensure it's used as the right piece of the puzzle'

BY Dexter Tilo 25 Sep 2024

Despite persisting concerns about artificial intelligence across the world, the chief executive officer of an award-winning recruitment firm is highlighting the technology's potential when utilised correctly.

Jenny Lloyd, co-founder and director of connections at Lloyd Connect, said AI can be a "game changer in a positive way if used properly."

"But if you don't implement it correctly, it could damage your business and brand. It's important to ensure it's used as the right piece of the puzzle," she told HRD.

Lloyd Connect is the bronze medal winner for recruitment firms in HRD's Best HR Software Vendors in Australia and New Zealand.

Lloyd Connect's secrets to success

The strategic use of AI is one of Lloyd's secrets behind its reputation as a top recruiter in Australia, where it uses the technology to automate and streamline processes.

The organisation also embraces change and innovation, with Lloyd saying that it is "not afraid to change things."

"From a technical point of view, we're not afraid of what's coming. We get on board, we modify it, trial it, and see how it works for us," she said.

Lloyd Connect is recognised as an "early adopter of various emerging technologies. Among the technologies that the recruitment firm uses in its applicant tracking system are:

JobAdder to streamline the recruitment process
AI-powered automation, utilising machine learning for chatbots, activity tracking, and email
Enhanced communication tools such as VXT, facilitating seamless candidate engagement through telephone and SMS integration, tracking each communication in JobAdder
Leveraging Seek's extensive talent pool directly through JobAdder, combined with other proven search strategies to identify the best candidates
Referoo to simplify the reference and police check process, ensuring a quick, easy, and compliant onboarding experience

According to Lloyd, they are also in the early stages of scoping and developing an app with Seding Technologies to support the requirements and compliance needs of the education sector.

Client-centric approach

Meanwhile, another secret behind Lloyd Connect's success is its client-centric approach, where it has a dedicated consultant who becomes a trusted advisor for an organisation.

"You have one consultant who recruits for the business, which means we understand their culture and what works within their team," Lloyd said. "We've filled over 80 positions for one client across IT, sales, marketing, HR, and more, and we've been working with them since 2018."

Read more about this year's winners of HRD's Best HR Software Vendors in Australia and New Zealand on this page.