How can employers tailor benefits to employees' needs?

Offering the best benefits to employees can be a challenge for many workplaces, but an expert has advised that it's all about being proactive and strategic in crafting a benefits package.

Customising benefits to fit employees' needs is a "win-win" for everyone, according to Mark Radford, n3 Marketing Manager – Technical Lead.

But to determine the right benefits, he suggested starting with anonymous surveys or feedback sessions to garner a "wealth of insights."

"The journey begins with understanding your workforce's needs and preferences—surveys, feedback sessions, and direct conversations are your best friends here," Radford told HRD.

"If you're looking for deeper insights, consider organising focus groups or suggestion programmes where employees can share their preferences directly. When it comes to prioritising, align your benefits with both your company's capabilities and its long-term goals.”

Coming up with the best benefits

Taking a closer look at demographic data can also provide clues on what benefits the workforce value the most, according to Radford.

"Use data smartly to spot trends and identify needs across different employee segments," he advised. "Make sure your benefits package caters to the diverse needs of your workforce, helping to create a more inclusive workplace culture."

He added that it is also important to let employees know about the benefits available to them and allow them to choose the ones that matter the most to make the package more relevant and appreciated.

On existing benefits, Radford told employers to monitor how they're being used and gather ongoing feedback on them through surveys.

"For a more personal touch, consider village meetings or one-on-one check-ins where employees can openly share their opinions and ideas. Another great approach is to conduct a benefits utilisation review—this can reveal which benefits are hits and which ones might need a rethink," he suggested.

Keeping costs in check

To make the benefits programme sustainable, Radford said a "smart strategy" is to offer all employees a core set of essential benefits.

"You can also look into group schemes like Boost, which offer great value by leveraging pre-negotiated terms with suppliers," he said, referring to another employee benefits programme. 

He noted that offering tailored benefits allows organisations to maximise their value and ensure that these perks won't go to waste.

"Tailored benefits mean you're not spending on perks no one uses. Instead, you invest in what truly matters to your team," Radford said.

Offering benefits that are tailored to the workforce's needs would also boost happiness and morale, as well as improve retention in the workplace.

"People tend to stick around when their needs are met. By offering tailored benefits, you create a workplace where employees want to stay and grow," he said.