AA works to create a positive employer brand, using systems that enhance the candidate experience. Communication occurs in the form of storytelling, facilitated via the company’s Navigator intranet, enabling staff to stay in touch with one another on a personal as well as a professional level – particularly critical in the wake of the pandemic. AA have also implemented a tool for job sizing and evaluation to ensure consistent internal and external relativity. All roles are reviewed and sized using strategic pay, to work to ensure remuneration is competitive with the market, and then topped up with additional benefits.