Seventy-two percent of Australians are looking for purpose and meaning in work, according to research by global think-tank Reventure. Forty-nine percent are likely to look for a new job this year.
Another study by Facebook shows people quit their jobs because they do not find meaning and fulfilment in the work – even if they enjoy good relationship with their managers.
Meanwhile, those who do stay are employees able to use their strengths and who feel they are gaining valuable experience.
These findings served as basis for a Reventure’s “a future that works” national workplace renewal campaign. The aim is to encourage employees, specifically top talent, to stay in their jobs.
“Carrying out a job with a fixed role description that actually contains the work you enjoy and excel at is almost akin to winning the lottery – it’s extremely unlikely,” said Reventure’s lead researcher Lindsay McMillan.
She points to Facebook’s approach to arrest the exodus of star employees – job crafting.
“Job crafting reimagines roles according to employees’ strengths and what they are passionate about, which increases the level of purpose and meaning they feel at work,” McMillan said.
“More organisations need to follow suit in order to avoid a high employee turnover in 2018.
Management often overlooks one crucial element in retaining workers: Giving them purpose.
Reventure’s “a future that works” campaign is aimed at highlighting effective and practical solutions so workplaces can more actively cope with modern challenges.
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