Retailer under fire for ‘duties’ in job ad

Australian fashion retailer Lorna Jane received backlash from social media users earlier this week after posting an advertisement on Seek, Australia’s leading jobs website.

The post opened somewhat generically, detailing the company’s values and introducing prospective candidates to the brand. 

However, there was one aspect of the self-proclaimed ‘DREAM JOB’ that didn’t sit well with jobseekers: the highly-specific body measurements.

"In order to accurately provide feedback on Lorna Jane products in a size small, you must have the following measurements," the advertisement reads.

- BUST: 87-90cm
- WAIST: 70-73cm
- HIP (at widest point): 97-100cm
- HEIGHT: 165cm or taller

Judge for yourself whether the advert (below) overstepped the mark.

Lorna Jane - Empowering Women. Empowering women to be stereotypes to gain employment in our empowered offices pic.twitter.com/AkTFaZPe5H

— Mrs Lily (@Lilylauren) July 6, 2015

i am a lorna jane fit model already, they see if one complete outfit will fit on one of my legs

— Rebecca Shaw (@Brocklesnitch) July 6, 2015

Soon after posting the ad, Lorna Jane removed it from Seek – but the company claims that this has more to do with not wanting to disappoint too many respondents than the social media backlash.