One leading HR professional told HRM about a secret weapon that helps her attract top talent outside of the office.
As hiring intentions reach a six-year high, New Zealand employers are left battling for talent – but what if there was a way to reach your ideal employee, even if they haven’t applied?
LUSH’s retail support manager Elisia Gray recruits for head office roles and retail managers across New Zealand and Australia – she says she’s got a trick up her sleeve to attract not only passive job seekers but one who might not have even thought about moving.
“We’ve got these cute talent cards that we carry around with us and if we’ve gotten great service in a store, we’ll offer one to the employee,” she reveals.
“They’ve got a lovely copy on it that says; ‘Thanks for your beautiful service today, you might be happy where you are – and that’s great – but if you’re ever thinking of a new opportunity here’s the email to contact us.’
One of the most important parts of successful recruitment is being certain the person has the skills they say they have and can do what they’ve promised to do, stresses Gray, so when you receive that service unprompted, it’s evidence of those skills.
The approach also identifies potentially great employees who might not necessarily be great at interviews.
“The person you’re interviewing isn’t a professional interviewee,” explains Gray. “Someone might not be the best person in an interview but they may have the best ability for that role.”
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LUSH’s retail support manager Elisia Gray recruits for head office roles and retail managers across New Zealand and Australia – she says she’s got a trick up her sleeve to attract not only passive job seekers but one who might not have even thought about moving.
“We’ve got these cute talent cards that we carry around with us and if we’ve gotten great service in a store, we’ll offer one to the employee,” she reveals.
“They’ve got a lovely copy on it that says; ‘Thanks for your beautiful service today, you might be happy where you are – and that’s great – but if you’re ever thinking of a new opportunity here’s the email to contact us.’
One of the most important parts of successful recruitment is being certain the person has the skills they say they have and can do what they’ve promised to do, stresses Gray, so when you receive that service unprompted, it’s evidence of those skills.
The approach also identifies potentially great employees who might not necessarily be great at interviews.
“The person you’re interviewing isn’t a professional interviewee,” explains Gray. “Someone might not be the best person in an interview but they may have the best ability for that role.”
More like this:
$12K fine for Kiwi employer’s good-faith breach
What’s your CEO worried about?
Why HR is the frontline against identity theft