A positive employee experience helps improve brand perception and customer satisfaction that impacts the bottom line. By ensuring that employee experience remains high on the corporate agenda, companies can successfully craft personalised customer journeys.
Commissioned by Randstad, the independent Employer Brand Research highlights that people from around the world are consistently expecting their employers to help them strike a balance between work and life and ensure that they can find purpose from their careers. Companies that meet their employees’ expectations benefit from a happier, healthier and more productive workforce.
As trusted influencers to their own community, today’s employees share their experiences and interactions with an organisation on multiple online and offline channels. A positive experience will yield better brand perception which results in easier talent attraction and exceeding employee retention outcomes.
Our ‘employee experience, the first step in the customer journey’ white paper explores:
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