What makes for a good retention strategy?

Reinforcing retention measures needed as Great Resignation persists

What makes for a good retention strategy?

With reports of the Great Resignation continuing this year, employers need to reinforce their retention strategies to avoid an exodus of talent within their organisations.

Ezra's white paper recommends that retention strategies should start early.

"When it comes to retention strategies, they shouldn't only be used when people are leaving, but are something you should have in mind from the start," the paper reads.

It also underscores that a retention strategy shouldn't just vary between organisations but should also vary between employees.

"There is no sense in implementing a strategy that focuses on certain factors if half of your workforce isn't affected by them," the paper reads.

Developing a retention strategy

According to the paper, a good first step in starting a retention strategy is identifying the situation and getting feedback from staff about what they really want at work.

It is also important to encourage open communication and being able to listen to feedback.

"Try not to get frustrated with those having difficulties and listen to their concerns with an open mind," the report reads. "What they need is to know that their problems and opinions are being listened to, and that they can get empathy from their managers and leaders when they need it."

The next step will depend on what specific issues will be raised within the workforce, according to the report, with some of the most common measures for retention to likely include:

"Whatever your strategy looks like, it needs to be shaped and directed by your employees' needs; understanding that what used to work might not anymore is an important first step," the report reads.

"With patience, care, and hard work, you can turn the Great Resignation into the Great Retention for your organisation."

Read more about retention strategies and what's driving resignations, and what employees want in this white paper from Ezra. Grab your copy here.

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