Survey shows which sectors seeing biggest gains
Hiring activity in Singapore is seeing signs of recovery following growth in the Education sector as well as a bigger demand for Marketing and Communications professionals, according to a new report.
The latest foundit Insights Tracker revealed a seven-per-cent month-on-month surge in hiring activity in Singapore in September 2024. This is despite an overall five-per-cent year-on-year decline across sectors during the period.
Sekhar Garisa, CEO of foundit, said their findings indicate "significant shifts in Singapore's job market."
"Despite a yearly decline, the recent month-on-month growth is a promising sign of recovery," Garisa said in a statement. "As businesses adapt to changing market conditions, hiring priorities are evolving."
The Education sector saw the highest month-on-month growth in e-recruitment activity in September 2024, with a four per cent increase fuelled by investments in the government and private sector.
After Education, the Retail/Trade and Logistics sector and the Import/Export sector also showed positive trends, with both recording a three per cent growth in September 2024.
On the other hand, sectors that saw a month-on-month drop in recruitment activity include the Banking, Financial Services, and Insurance sector (-2%), as well as the Advertising, Market Research, Public Relations, Media, and Entertainment sector (-1%).
By role, the biggest demand in September 2024 was for Marketing and Communications professionals, with a 30% month-on-month increase. It also saw a 44% year-on-year growth.
According to foundit, this could be attributed to changing marketing dynamics and a strong focus on omnichannel strategies, which drive demand for roles in content management.
"Marketing roles are becoming increasingly important as companies focus on data-driven strategies and personalised customer experiences to boost brand engagement and drive growth," Garisa said.
Other functional roles that saw higher month-on-month demand include:
On the other hand, Sales and Business Development roles saw a month-on-month drop of 13% amid the reduced need for traditional sales roles in the wake of digital marketing, according to foundit.
