Restaurant chain wants to help jobseekers ‘make a lasting impression'
Jobseekers in New York City who want to get noticed by their prospective employer now have a chance by having their resumes printed in pizza boxes.
Pizza Hut is volunteering to print the resumes of jobseekers in their pizza boxes this September in a campaign it is calling "ResZAmes."
"By combining Pizza Hut's iconic pizza boxes with job seekers' resumes, we are hoping to help resumes drum up the same excitement as office pizza and help the applicant make a lasting impression," said Pizza Hut's Chief Marketing Officer, Melissa Friebe, in a statement.
"Who could possibly ignore a resume when it is delivered as a delicious pizza?"
Interested jobseekers may head to the ResZAmes website, and then enter the postcode of their target employer's headquarters.
Applicants whose target employers have offices inside eligible delivery zones in New York City will then be asked to input their resume through an online submission form.
Pizza Hut will then choose a select number of jobseekers whose resumes will be hand delivered via a custom Pizza Hut ResZAme box that has a medium-sized cheese pizza.
While Pizza Hut said its campaign cannot guarantee an interview or job offer, the promo may help jobseekers stand out to organisations.
"We know finding a job can be daunting especially during this key hiring season, so we wanted to lend a hand to our job-seeking customers and help them break through the clutter," Friebe said.
The restaurant chain's new campaign comes after a survey from CareerMinds revealed that three in four resumes are never read by humans in the wake of automation.
Instead, resumes are screened on applicant tracking systems that are aimed at significantly reducing the workload of hiring managers.
Organisations, however, have been warned about turning off top talent due to their reliance on automation and AI during the recruitment process, according to a report from Capterra.
Six in 10 of the report's respondents said they prefer applying to jobs where there is an opportunity for human interaction, with another 38% saying that reliance on automation during hiring would make them reject job offers.
"While the benefits of AI are too big to ignore at this point, companies still need to think about how they implement AI in their recruiting workflow," said Brian Westfall, principal HR analyst at Capterra, in a statement. "If they do too much too fast, they risk alienating top talent and causing permanent harm to their employer brand."
