New internal genAI model comes amid calls from unions to lift AI ban at Samsung
Samsung Electronics has introduced the new Samsung Gauss2, its latest internal generative AI model aimed at supporting employees.
Cheun Kyung-whoon, Samsung's Device Experience (DX) Division Chief Technology Officer, unveiled the new genAI model during the Samsung Developer Conference Korea 2024.
"Samsung Electronics is committed to developing cutting-edge software, including AI and data analytics, to enhance user experiences," Cheun said in a statement.
"With three distinct models, Samsung Gauss2 is already boosting our internal productivity, and we plan to integrate it into products to deliver higher levels of convenience and personalisation."
Functions of Samsung Gauss2
Samsung Gauss2 is a follow-up to the company's internal genAI model that was unveiled last year. According to Samsung, it offers improved performance and efficiency in simultaneously handling various data types as a multimodal model integrating language, code, and images.
It will also power Samsung's in-house coding assistant "code.i," which was previously supported by its previous iteration, to improve its performance and service to assist the company's software developers.
"Now upgraded to Samsung Gauss2, it is being utilised by business units within the Device eXperience (DX) Division and overseas research institutes," Samsung said in its media release.
Meanwhile, Samsung Gauss2 will also improve the natural language question-and-answer function of its Samsung Gauss Portal, a conversational AI service that assists DX Division employees in handling various office tasks, such as document summarisation, translation, and email composition.
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Demand for AI use in Samsung
The introduction of Samsung Gauss2 comes amid the company's continued prohibition on using other genAI tools, such as ChatGPT, following an information leakage last year.
But in October, the Samsung Group United Union penned a letter to Samsung Electronics Chairman Lee Jae-yong and Business Support Task Force head Jeong Hyeon-ho asking them to lift the ban to remain competitive, Business Korea reported.
"A company aiming to be world-class must naturally use the best tools and work in line with trends," the union said in the letter quoted by the news outlet. "We need to create a culture where we can work effectively. Please lift the restrictions to allow the acceptance and use of artificial intelligence."