But 9 in 10 say generative AI is among top 3 priorities
Almost all C-suite executives in Singapore believe that there are still barriers to generative AI adoption in their organisation, according to a new report from Salesforce.
The report, which surveyed 221 C-suite executives, revealed that data factors are high on the list of barriers, which include:
- Accessibility and inclusivity (43%)
- Lack of skill-building or training opportunities (33%)
- The use of incomplete customer/company data to train AI models (31%)
- Lack of governance (31%)
- Generative AI producing inaccurate outputs (28%)
Optimism about GenAI
Despite these barriers, C-suite members in Singapore are optimistic about GenAI, with 87% saying it is in their top three priorities.
In fact, 48% of the respondents said their organisation already has a clear and defined GenAI strategy, while 47% said they have started working on theirs.
Why? According to the report, C-suite executives want:
- to be seen as on the cutting edge of technology adoption (43%)
- to remain competitive (42%)
- innovate customer and employee experiences (42%).
They see the technology having the most positive impact on information technology (40%), followed by operations (33%), finance (29%), and then customer service (28%).
Who is responsible for AI success?
Nearly half of the respondents (42%) also said chief executive officers are responsible for the successful integration of GenAI in the workforce.
Sujith Abraham, Senior Vice President and General Manager, ASEAN, Salesforce, said that if CEOs turn to AI to deliver measurable value and remain competitive, their first step should be unifying their data.
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"Every conversation I have with business leaders about AI inevitably comes back to data and overcoming silos to increase the impact and accuracy of AI. Without building a cohesive view of the customer, generative AI initiatives will fall short," Abraham said in a statement.
"The good news is that it's possible to bring your data together efficiently, without actually moving it through innovations like zero copy. Innovations like this will differentiate each organisation's ecosystem of autonomous agents, humans, and AI and how well they drive customer success at scale."