Report suggests it's 'perfect time' to take a fresh look at your employer brand
Organisations may need to refresh their employer branding amid shifting expectations from the workforce, according to a white paper from Indeed.
Previous strategies may no longer "grab the attention of workers the same way they once did" following the success of remote and flexible work, the diminishing role of the office, and shifting attitudes on corporate ethics, it said.
"Now is the perfect time to take a fresh look at your employer brand, begin to build your narrative as an employer, and start spreading the message of how your organisation is evolving," the paper reads.
"To do so, you'll need to go back to the beginning and evaluate your business's core principles."
It noted, however, that adapting a new employer value proposition (EVP) doesn't mean starting from scratch.
"You'll need to determine which elements of your existing proposition are still relevant to today's candidates, and which no longer resonate," the report reads.
The first step is knowing and understanding what employees want in this era by asking them through surveys.
"Surveying employees will not only help you better connect with new talent but also help you build a more satisfying environment for your current workforce that encourages loyalty and retention," said Indeed.
Sending the message across
According to the report, employers also need to start considering how to promote their refreshed brand to the audience.
"If you're going to relaunch your brand, having a central hub where you can promote all of your developments will help you put forward a unified vision of your business," the paper read.
Using company pages, employers have the opportunity to share hiring experience and tell candidates what to expect. It can also include the experiences of the current employees and the company, according to the report.
"Through your page you can create a fully fleshed-out image of life at your organisation, allowing candidates to see how they’ll fit into your culture," it said.
Find out more about what employees want for your new brand and how to promote it in this free white paper from Indeed.
