Singapore's most attractive employers revealed

This study showcases the companies Gen Zs are most attracted to

BY Nurhuda Syed 11 Jul 2019

Gen Zs find Google as the most ideal employer in Singapore, based on a recent study.

Universum’s annual survey also found that Singapore’s young talent have greater desire to work for international companies in their first job after graduation.

Google was ranked the most attractive to Gen Zs regardless of their background – be it business, engineering and natural sciences, as well as IT graduates.

Interestingly, the study also found that IT graduates had the highest salary expectations. Respondents stated their average expected monthly salary as $4,500 – 20% higher than business and engineering graduates.

Mike Parsons, managing director APAC at Universum told HRD this reflects the overwhelming demand for IT talent, even for “non-traditional employers” of digital talent as organisations work on transforming and readying themselves for the future of work. This puts pressure on salaries.

“And the messaging is working too, shown by the way banks have risen to the second most preferred industry for IT talent ahead of more natural choices, such as e-commerce and tech hardware,” Parsons said.

“The banks are back in a big way. Sadly, the same can’t be said for the public sector, who’ve had strong losses across the board and are losing their appeal amongst the current crop of graduates.”