Retailer under fire for ‘duties’ in job ad

An Australian company received backlash from Twitter users this week after advertising a vacant position with some rather specific requirements.

BY Chloe Taylor 09 Jul 2015

Australian fashion retailer Lorna Jane received backlash from social media users earlier this week after posting an advertisement on Seek, Australia’s leading jobs website.

The post opened somewhat generically, detailing the company’s values and introducing prospective candidates to the brand.

However, there was one aspect of the self-proclaimed ‘DREAM JOB’ that didn’t sit well with jobseekers: the highly-specific body measurements.

Lorna Jane - Empowering Women. Empowering women to be stereotypes to gain employment in our empowered offices pic.twitter.com/AkTFaZPe5H
— Mrs Lily (@Lilylauren) July 6, 2015

i am a lorna jane fit model already, they see if one complete outfit will fit on one of my legs
— Rebecca Shaw (@Brocklesnitch) July 6, 2015

Soon after posting the ad, Lorna Jane removed it from Seek – but the company claims that this has more to do with not wanting to disappoint too many respondents than the social media backlash.