To stay competitive in Singapore’s economy, companies must generate more sales and harness the power of digital marketing – but employers face tough competition in this talent pool as they vie for the same “hard to find” talents, according to Lynne Roeder, managing director for
Hays in Singapore.
Sales and marketing recruitment across most sectors continues to be driven by digital transformation. “Digital designers and digital managers with experience in marketing, social, design concepts and end-to-end experience are particularly hot,” she said.
Roeder cited the case of the banks and insurance firms, which are looking to agencies to provide talent they can imbed on longer term contracts to build out digital platforms.
“Through our own dealings with companies of all sizes and across industries, we know businesses are cautiously optimistic about the rest of the year but also that they need strong sales and marketing professionals with a good combination of skills to move ahead,” she added.
Digital marketing is seen as critical for companies to grow market share given the challenging but improving business conditions. “Companies are looking for PR managers able to collaborate with colleagues across the business to craft the right message and also leverage social media and positive media relationships to keep their brand in the spotlight for all the right reasons.”
Despite the labour crunch, employers remain conservative when it comes to salary. They prefer to get a candidate on board and evaluate their performance before offering more attractive compensation, Roeder said.
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