From smarter hiring to better feedback, here’s how AI is changing the way HR teams work
As AI tools continue to gain traction across virtually every industry, HR professionals are paying close attention to their massive time-saving potential.
According to Jessica Guerchon, Human Resources Business Partner at justfly.com, the efficiency AI can bring has been one of the biggest game-changers for HR. From sorting through resumes to analyzing performance reviews, AI tools like GPT are now able to take over the routine tasks, freeing up HR teams for more strategic work.
“GPT can screen candidate resumes, identifying those that align closely with the ideal candidate profile and filtering out less suitable matches,” says Guerchon, reflecting on how this technology has supported hiring efforts at justfly.com.
“Similarly, in performance reviews, GPT can analyze feedback to provide valuable insights, such as overall trends, identifying top performers, and highlighting areas for improvement or underperformance. By automating processes like pre-screening candidates and generating reports, HR teams can make faster decisions without getting bogged down in admin.”
So, what are the key applications of AI in HR? Performance reviews, often a labor-intensive process, are an area where AI excels. By swiftly analyzing feedback, tools like GPT can save HR professionals significant time while uncovering trends and practical insights.
“Early identification of underperformance can help guide managers in providing constructive feedback and actionable plans, leading to proactive interventions,” Guerchon explains.
Additionally, AI-generated reports can serve as a foundation for more personalized development strategies. With a clear picture of employee strengths and areas for growth, organizations like justfly.com can tailor training programs and career pathways - all based off the instant data analysis delivered by AI.
This isn’t just a positive for employees - it also gives HR some much-needed breathing space to engage in the more strategic aspects of the role.
“HR professionals can focus more on enhancing employee experience, collaborating with leadership on staff strategies, and staying updated with new trends as well as implementing them,” Guerchon says.
Despite its advantages, the introduction of AI can still lead to an undercurrent of concern around job displacement. To ensure a smooth transition, fostering trust and transparency is essential. Guerchon advises open communication and education as cornerstones of AI adoption.
“Organizations can foster trust and transparency by involving employees in the AI adoption process through open communication and education," she says.
“Providing clear guidelines on how AI will be used, emphasizing data security, and demonstrating its benefits through pilot programs can reassure employees and build confidence in the technology.”
Guerchon says that reframing AI as a collaborative tool rather than a replacement is vital, and thinking creatively about its implementation can lead to great results.
“HR leaders can position AI as a collaborative tool by holding learning sessions and mini competitions to encourage staff to use it,” she explains. “They can integrate AI into project planning and outcomes, share success stories, and most importantly, maintain transparency about the use of AI.”
Ultimately, many of AI’s strengths lie in its adaptability. As one example, GPT can be tailored to meet the unique needs of employees across different levels. Entry-level employees might rely on it for task reminders and documentation assistance, while managers can leverage its capabilities for strategic planning and decision support.
This level of personalization reinforces the idea that AI is a tool to empower employees, providing them with resources to navigate their roles more effectively. Whether it's assisting with day-to-day responsibilities or offering insights for complex challenges, AI has the potential to become a trusted "virtual assistant" in the workplace.
At justfly.com, Guerchon highlights that AI tools like GPT offer a pathway to greater efficiency and innovation - but implementing them in the right way is vital to successful adoption. This is where HR professionals can really show their strengths, while also gaining substantial time-saving benefits.
